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Healthcare Marketers – Are You Future Ready?
This past week, I attended both the Healthcare Executive Forum gathering and the 17th National Summit for Healthcare Marketing Strategies in Orlando, Florida. Both meetings were rich with important,...
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How does your physician relations program stack up?
The Society for Healthcare Strategy and Market Development (SHSMD) is conducting a survey of hospital physician relations departments. The 2012 Physician Relations Benchmarking Survey is designed to...
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When it Comes to Service Line Marketing, it Takes a Village.
Healthcare marketers know all too well that when someone from operations shows up to talk about marketing clinical service lines, they are usually asking for service line advertising. The narrow view...
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Want to Become a Better Writer?
A formula that works for just about anything . . . marketing, brand building, strategic thinking, planning, strategizing, design, sales, cooking, tennis . . . and yes, writing. Like this infographic?...
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Sponsorships. To do or not to do?
Every marketer I know struggles with the issue of spending marketing dollars to sponsor not-for-profit community agencies and events such as charity balls or actions, little league games and others....
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The secret to healthcare marketing ROI? Focus. Focus. Focus.
PART ONE Someone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing is knowing what to do; prioritizing is knowing what to do first. These are the decision points...
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Part 2. Focus healthcare marketing investments to improve business performance.
How do healthcare marketing executives decide where to allocate scarce marketing resources – both people and dollars? In today’s complex environment, determining what gets funded and what doesn’t, how...
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Part 3. Let strategy drive healthcare marketing decisions.
We’ve all been there. That place where we’re executing carefully crafted marketing plans, launching highly targeted and creative strategies, balancing both the over-stressed marketing team’s time and...
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Evidence-based Healthcare Marketing Webinar Rescheduled
One of our healthcare marketing panelists has been called for jury duty during the week this program was originally scheduled. See the new date and time, session description and link for registration...
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Are you using CRM to boost returns on healthcare marketing investments?
Corrigan Partners has teamed up with our colleagues from Greystone.Net to host a Healthcare MarTech workshop on CRM as an essential tool for healthcare marketing. The one and a half day program –...
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